Whaiora

Whaiora  is a unique, New Zealand-made natural smoothie blend. Made a mixture of fruits and vegetables sourced from across the nation, making healthy eating quick and easy for all Kiwis.

Whaiora means ‘the pursuit of wellbeing', and it’s this mantra that took the Whaiora whanau on a quest around the world to source the finest ingredients. The result is a product that perfectly combines whole foods and science, with an identity that embodies the values of kaitiakitanga. With the design of a premium brand that appeals to lifestylers in New Zealand and Asia while also staying true to its Māori roots, this brand is ready to take on the world!

Completed at Legend with Penny Egerton and Holly Doucette. 

Packaging design

Front-end web design

Graphic design

Photographic art direction