Annual Brochure Design for Friends of Ukraine Network
Project Overview: I designed the annual brochure featuring expert recommendations across various sectors from members of the Friends of Ukraine Network, an initiative of the U.S.-Ukraine Foundation. The brochure was created to present expert analyses, forecasts, and articles to members of the U.S. Congress, focusing on Eastern Europe and post-Soviet states.
Design Approach:
Content Structuring: I compiled and organized various expert evaluations, forecasts, and articles into a cohesive and well-structured brochure. Each section was complemented with relevant illustrations and infographics to enhance understanding and engagement.
Color Scheme: I selected a color palette that reflects the high-level professional status of the brochure. The colors were deliberately chosen to be rich yet restrained, ensuring that the design supports rather than distracts from the content. This approach also helped to highlight key points and create a visually appealing layout.
Outcome: The final brochure effectively communicated the valuable insights of the experts, offering a visually appealing and professional presentation to members of Congress. The design successfully balanced the need for clarity and emphasis, while maintaining a sophisticated aesthetic.
