YouTube Channel Design and Optimization for the USUF

Project Overview: The task was to transform the foundation’s YouTube page into an engaging and visually appealing platform. The goal was to capture the viewer’s interest through compelling video thumbnails, encouraging them to watch, subscribe to the channel, and share the content.

Design Approach:

• Visual Appeal: I focused on creating designs for various videos and webinars that would immediately attract attention. Each thumbnail was crafted to reflect the essence of the webinar, ensuring that viewers understood the content at a glance.

• Engagement Strategy: By following YouTube trends and aligning them with the specific needs of the organization, I was able to effectively increase audience engagement.

Outcome: As a result of these efforts, the channel's reach expanded significantly, and the number of subscribers doubled. The combination of targeted design and strategic content presentation made the channel more attractive to viewers, enhancing both viewership and interaction.