Rebranding – Minax
Rebranding can be a powerful way to bring new life into your brand, align with a new direction, or to reach a different audience.
In this case, Minax, an automation and analytics company in the mining industry needed a new identity that was less old Gmail logo and would help position them as a modern, innovative, and trustworthy brand.
The concept came from automation and analytics coming together, as well as the work they're doing above ground for an industry that works below ground.
The updated logo, typography, and colour palette gives them a fresh new look in an industry that has deep roots.
Rebranding and need a logo for your company?