Medicofy identity

Medicofy – is a unique BNPL [buy now pay later] service to take 
of people's needs and their beloved pets. It offers a pay-in-four payment plan, which allows customers to split their expenses into 
four equal installments.

The concept is based on the perception of familiar shapes in different life situations. At the level of associations, when we feel pain or weakness, soft forms have a calming effect. If we apply this association to a car—one that we would like to drive in everyday life and visualize the car we would prefer to be in during unforeseen circumstances, the answer is obvious on an associative level. Soft shapes slow down and soothe. This is precisely what we utilized.

Check out full version on Behance.

Contact us: info@areal.design.