Unicorn Reporters - Lucidity Insights' Mascot Design

Lucidity Insights' data is so comprehensive that it can be difficult to process for new audiences. By creating a persona in the form of an approachable mascot, I hope to alleviate tension and create a personal connection between our users and the information. I handle the creative concept and strategy for this rebrand campaign for Lucidity Insights starting at the start of my contract with the media in 2022.

Since the start of my employment in 2022, I have been in charge of the creative concept and strategy for Lucidity Insights' mascot rebranding campaign.