Inclusive illustration system

We designed more than 65 illustrated characters to enhance the inclusivity of the YMCA’s brand. When creating this range of characters, we aimed to make them feel as real as possible, steering clear of anonymous and generic looks 🤝

⁠⁠Check out the whole project on illo.tv/ymca⁠⁠

Credits — Creative Direction @rawcedine + Illustration @anyavkinodraw + Animation @davecubitt + Producer @kenglamazon⁠⁠