Wordmarks and Logotypes
Hand lettering is basically drawing letters, different from calligraphy, which, as I mentioned, translates into "writing" letters. For this, you don't need any tools, and you can design an entire word letter by letter.
I believe that designing words, combined with various techniques, is more than beautiful lettering and writing; it's about how it makes us feel. It all comes down to a personal note and how we connect with the letters. Consider how we associate different typefaces with various emotions.
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