Concept Design of a Brand Board for an NGO

Project Overview: I developed a brand board concept for a non-profit organization aimed at reaching a younger audience segment on social media. Social media analytics revealed that the younger audience was not sufficiently engaged, indicating a need for a content rebranding strategy.

Design Approach:

• Target Audience: The concept was specifically tailored to appeal to younger demographics, addressing the gaps identified in the social media analytics. The visual elements were designed to resonate with their interests and preferences.

• Brand Identity: I focused on creating a cohesive and modern brand identity that could be effectively used across various social media platforms to engage and attract the intended audience.

Outcome: The brand board concept provided a fresh and dynamic approach, positioning the NGO to better connect with and engage a younger audience on social media.