Carencia Mental Healthcare - Branding

Carencia Mental Healthcare uses a Mind, Body, Lifestyle approach when treating their patients. Backed by science, they consider the entire body when treating patients for mental health conditions. In every aspect, from Visual Identity to Web Design to Photography, the new brand needed to speak to this strategy.

What is a "Carencia"? In bullfight, it is the safe space that the bull runs to. Metaphorically, Carencia is a safe space for their patients, with everyone's individual Carencia unique to themselves. This is how the logomark and icon set was born.

Deliverables: An entire new Brand Identity, including Visual Identity, Web Design, Web Development, Photography, Merchandise and Way-finding.

Branding Design, Webdesign, Photography:

Julia Cooper

Web Development:

Julia Cooper

Brett Yanoski

Models:

Carencia Therapists

Audrey Dao

Jon Noel

Cesar Ortiz

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