Before and after the GoSexy In-App Purchase Screen!

Key points I aimed to address with the IAP page redesign:

• Introduction of feature-specific icons (GoCurvy, GoFit, GoSlim, and GoTall) to visually communicate the benefits of the subscription.

• Icons make the offerings more tangible, improving the user's understanding of what they are purchasing.

• The placement of the yearly plan before the monthly plan guides users toward choosing the most cost-effective option.

• Aims to increase customer retention by promoting longer-term commitments.

• Displaying the Yearly plan's price as a monthly rate is a subtle strategy to highlight the discount, making it more appealing when compared to other options.