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👀 Project Overview

We partnered with Guernsey Eyes to create a vibrant, user-centric website that mirrors their unique blend of professionalism and flamboyance. By integrating dynamic collage-style designs and seamless navigation, we crafted a platform that engages a diverse audience, streamlines patient inquiries, and showcases their top-tier optometry services.

Utilising Astro and Sanity for a custom CMS, we ensured that Shona Linton and her team can manage their online presence effortlessly, allowing them to focus on what they do best—transforming vision care.

⭐️ Client Testimonial

“Jordan managed to design a site which showcased our ethos and style in a way that was informative and engaging. Jordan knew what we wanted before we did!”

🥅 Goal for the Site

Guernsey Eyes needed a website that was easy to navigate, showcased their services and brands, and provided a seamless experience for booking appointments and contacting the practice. The site needed to appeal to a diverse audience, including their existing over-50s clientele and younger patients aged 30-45 and it also needs to free up Shona's time from enquiries and answering questions so she and the team can focus on optometry.

🎨 Design Approach

Our design was heavily inspired by the collage style seen in Good Rebels' wall designs and menus, which we found to be both contemporary and engaging. This style particularly appeals to the 30-45 age group, who appreciate modern, dynamic visuals that reflect their tastes and lifestyles. By integrating vibrant colours and eclectic elements, we created a website that stands out while remaining true to the professional yet flamboyant character of Guernsey Eyes.

🎉 Results

The new website for Guernsey Eyes successfully achieved its goals. It became a central hub for patient inquiries and showcased the practice’s high-quality services. The design captured significant attention, and the efficient CMS allowed the team to focus on delivering personalised care without being bogged down by administrative tasks.

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