A. Lorak
Description
Karolina Miroslavivna Kuiek, known artistically as Ani Lorak, is a popular Ukrainian singer. Her mobile app allows fans to listen to her entire discography, watch music videos, view images, and much more.
Problem
Ani Lorak needed a platform that would allow her to connect more directly and personally with her fan base. Despite having a strong presence on social media, she sought a solution to centralize all her content in one place, offering her followers a unique and personalized experience. Additionally, she wanted to provide an exclusive space where fans could access special benefits, something that couldn't be fully achieved through third-party platforms.
Solution
I developed a mobile app that centralizes all of Ani Lorak's content and offers an intuitive and engaging user experience. After conducting user interviews and creating wireframes in Figma, I designed an app for both iOS and Android that allows fans to listen to her discography, access visual content, and subscribe to membership plans with exclusive benefits. I also developed a back-office system to manage and upload all the information reflected in the app. Additionally, I included a private chat feature that strengthens the connection between Ani Lorak and her fans, creating a personalized and exclusive experience.
Results
The app's launch was a success. Ani Lorak's fans greatly appreciated the ability to access exclusive content and the opportunity to communicate directly with the artist. The app not only strengthened the relationship between Ani Lorak and her followers but also opened up new monetization opportunities through membership plans.