Jars - Visual Identity
Jars is a startup studio & digital agency based in San Francisco, California. Their experience spans building internal products, collaborating with founders to develop products, investing in and acquiring companies, and delivering digital solutions to help clients achieve their business goals.
They differentiate themselves from the competition through connections with brand owners. Fully understanding your needs and goals, they then focus on a results-based approach to meeting them.
Digital solutions can be unpredictable, but defining a clear path can lead to incredible results. Jars is a brand that embodies disruption and differentiation in its field. Therefore, we present this new unique symbol that combines geometry, futurism and naturalness, which distinguishes it from the competition.
The distortions of the symbol represent different paths towards a clear goal. The accompanying typography has been adapted and adjusted to the logo, with original details that nod to the symbol while maintaining enough personality to stand out on its own.
