EL BELLAS ARTES - POSTERS
Re-branding of the Museo Nacional de Bellas Artes (Argentina).
The Museo Nacional de Bellas Artes was initially conceived as a space dedicated to art from all historical periods, and to promote and consolidate Argentine art. After 120 years of being one of the most important cultural institutions on the continent, we decided to renew ourselves to continue making history: now we are El Bellas Artes. We are not only art, we are collective art. We are the place where stories, experiences and feelings coexist. El Bellas Artes is a museum in motion that grows and renews itself with the current context. Challenging the forms of classicism, it seeks to redefine the concept of beauty by valuing art in all its possibilities of expression.We are culture. We are collective art. We are El Bellas Artes.