Fiber Insight

Final Project: www.fiberinsight.com

As part of a very large project, it was my responsibility to create an entire brand and identity for a small fiber optic consulting company out of Portland, Maine. After settling on the distinct shade of orange and the font "signika light", this is what resulted from countless prototypes and directions for a logo. Very similar to a Mac App icon, the rounded shape with the large initials of the company (fi) fits the brand well and is versatile enough to be distinct from any shape or size, whether it be a watch icon, phone icon, or branding for a whole website.

This was one of the most rewarding brand identity design job's of my career due to the level of autonomy the CEO gave me to design, basically, what I thought would work best.