Paperspace - Tote Bag Mockup

After the development of a new brand identity, there was a need for collateral refresh. The new Paperspace brand encapsulates a bright flame colour, subtly incorporated throughout brand collaterals. The inside of the tote bag is designed to feature this flame colour, extending to the bag handles. Key brand terms are reflected on the cover of the bag, with emphasis on the latter half of each phrase. This creates visual structure and emphasis while maintaining a contemporary, clean design.