Colour Your City Concept

I thought it would be fun as a private project to take the concept of the vibrantly coloured Vitamin Water and turn it into a city wide game of colour tag!

Users can pick a team and start snapping away taking pictures of items on the streets of their city that matching their colour. The more people geo tag images in their area the quicker the hashtagged colour will become trending in that location, securing the win for the team!