Ichiban Dorayaki Design Application

After creating the brandmark, I continue designing the visual for Ichiban Dorayaki. I created 3 design approaches. The first approach was to emphasize the image of the food menu, I am using digital illustration to create this alternative.

I create vector illustrations with 2 different concepts in the second and third alternatives. In the second alternative, I emphasize the cuteness of the food elements and introduce a family character to convey to viewers that all the family members like Ichiban Dorayaki.

In the third exploration, I simplified the illustration and made a pattern out of the small illustration. I make it interesting by using fresh and bright colors.

After deciding on the visual approach, I combine the visual with the brandmark and make various visual applications based on the client's needs. I created a design for the food menu, food packaging (paper bags & boxes), festival booth, and booth in the mall.

Menu Design Exploration

Snack Paper Bag Design Exploration

Packaging Design Exploration

Final Design Application