Un été sur berges - Branding
Here is the visual identity I created for "Un été sur berges", a summer event in Pont-de-l'Arche. My goal was to capture the essence of a warm and friendly summer by the water, while reflecting the spirit of adventure and discovery that defines this season.
The logo:
The logo highlights the simplicity and friendliness of the event. I chose to represent the sun in the form of a bubble, symbolizing both the warmth of summer and interaction among participants. The overall logo is designed to convey a joyful and approachable atmosphere, reflecting the spirit of spending days by the river.
Typography:
The typography I selected is rounded and soft, evoking relaxation, simplicity, and modernity. It perfectly fits the context of the event, which aims to be welcoming and laid-back. The style of the letters adds a playful and dynamic touch to the identity.
Colors:
I opted for a pastel blue to evoke the freshness of the riverbanks and water, contrasted by a vibrant yellow that symbolizes the vitality and warmth of summer. This color palette creates a harmonious visual balance, both calming and energizing—ideal for a summer event.