Action at a Distance

I've worked closely with Vancouver-based contemporary dance company Action at a Distance on a variety of projects since 2014. This new wordmark logo was developed to mark their recent 10-year anniversary. There is a repetition to performance, but no two shows are exactly alike. Choreography is also an iterative process, with changes and refinements developing after each run. The repetition of "action" in this wordmark, with adjustments made to spell out the full company name, alludes to these ideas.