Körperglück Visual Identity

Körperglück means "body happiness" in English :) It's a small company based in Munich that helps people to become healthier with their services as nutrition coaching, personal trainings and corporate health management.

Körperglück Visual Identity consists of colourful modules, that symbolizes vitality, health and consistent movement. With these modules it's easy to design new symbols and graphics for the brand as it's very flexible. Visual Identity was inspired by Otl Aicher, who designed a graphic system for Olympics 1972 in Munich.