CPFIT | Visual Brand Identity

A logo for a fitness coaching business, designed to incorporate an 'EKG' element to symbolize heart health and a fitness-related component. By seamlessly integrating a dumbbell with the 'EKG' line, the design effectively communicates the message that 'fitness is healthy,' blending the concepts of physical activity and well-being into a cohesive and impactful visual. The final design meets Chris's requirements and clearly conveys his business's core values.