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This is a conceptual project for the Panthère de Cartier collection. The task was to help the client discover the appeal of the collection's aesthetics.

The focus is on product photography, so the design should be discreet and concise. Black and white enhance the brightness of the photographs, which is why the design is based on a monochrome palette. The narrow spacing between the blocks maintains the elegance and sophistication of luxury jewelry.

The Panther is associated with boldness, clean lines, and concision. Laginchy is a quirky and modern serif font, it is as flexible and elegant as a panther.

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I'm always open to collaboration to create relevant and impactful designs that drive sales.

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