Sweep It Over The Rug Branding Identity

Students were tasked to design a hypothetical awareness campaign through a brand guideline document and collateral mockups. I based my work off a selected species of endangered broom plants in New Zealand and aptly named it ‘Sweep It Over The Rug’. This was a research-heavy project in which all our creative decisions were based off studies and statistics. Additionally, we learnt about maintaining consistency and clarity within our design systems for better audience comprehension. I loved the research and marketing aspects of this project and when I finally established the visual language of the campaign, the rest of the journey fell into place and was smooth sailing. 

University Project / Communication Design Studio / S2_2021