Sweep It Over The Rug Branding Identity

Students were tasked to design a hypothetical awareness campaign accompanied by a brand guideline and collateral mockups. I based my work on a selected species of endangered broom plants in New Zealand and aptly named it ‘Sweep It Over The Rug’. This was a research-heavy project in which all our creative decisions were based on studies and statistics. Additionally, we learnt the importance of maintaining consistency and clarity within our design systems for better audience comprehension. I loved the research and marketing aspects of this project and when I finally established the visual language of the campaign, the rest of the project fell into place from there.

University Project / Communication Design Studio / S2_2021