Dynamic PPC Microsite Design

Excited to share a series of dynamic microsites for a PPC campaign. I’ve been working on as part of the amazing team at Mozaiq. The goal was to create a highly targeted and conversion-focused landing page environment, tailored to different offers and audiences.

• Custom Components: Developed new UI components within an existing design system to support over 30 unique landing pages.

• A/B Testing: Utilized the flexibility of microsites to conduct extensive A/B testing, optimizing for maximum conversion. The result? A 2x improvement in conversion rates! 🚀

• User-Centric Design: Each microsite was carefully crafted to guide users seamlessly towards the desired actions, minimizing distractions and maximizing engagement.

Take a look below to see the components, their variables, and the unique visuals used in the hero sections! 🎨💻

#UI #UX #PPC #Microsite #A/BTesting #WebDesign #ConversionRateOptimization #DesignSystem

Big shoutout to Piotrek Dąbrowski for the awesome animation support! High five, Piotrek! ✋🎉

#UI #UX #PPC #Microsite #A/BTesting #WebDesign #ConversionRateOptimization #DesignSystem

Thanks for stopping by! 🙌