Dynamic PPC Microsite Design
Excited to share a series of dynamic microsites for a PPC campaign. Iโve been working on as part of the amazing team at Mozaiq. The goal was to create a highly targeted and conversion-focused landing page environment, tailored to different offers and audiences.
Custom Components: Developed new UI components within an existing design system to support over 30 unique landing pages.
A/B Testing: Utilized the flexibility of microsites to conduct extensive A/B testing, optimizing for maximum conversion. The result? A 2x improvement in conversion rates! ๐
User-Centric Design: Each microsite was carefully crafted to guide users seamlessly towards the desired actions, minimizing distractions and maximizing engagement.
Take a look below to see the components, their variables, and the unique visuals used in the hero sections! ๐จ๐ป
#UI #UX #PPC #Microsite #A/BTesting #WebDesign #ConversionRateOptimization #DesignSystem
Big shoutout to Piotrek Dฤ browski for the awesome animation support! High five, Piotrek! โ๐
#UI #UX #PPC #Microsite #A/BTesting #WebDesign #ConversionRateOptimization #DesignSystem
Thanks for stopping by! ๐