Brand and Web3 website for Creator link-in-bio tool

Bonfire is a link-in-bio community and business tool for Creators. I worked with the founding team to rebrand the company, and craft product strategy and design that would stand out in a crowded space and position Bonfire to be a bridge to help transition creators to Web3 technologies. Through research, I discovered how Bonfire would stand out, and crafted a user journey that helped everyday users understand Web3.