The Concept:

MIHIRA : Feminine Form Of Mihir, The Sun.

Selected Mascot : A Scarab Beetle and The Sun

Brand Storyline and its connection with logo:

In the ancient sands of Egypt where the sun reigns supreme, scarab beetle is revered as a symbol of transformation and renewal, there exists a brand that embodies the fusion of street wear with ethnic flair – MIHIRA.

Imagine a logo where the scarab beetle, its wings outstretched, capturing the vibrant rays of light, as if harnessing the very essence of the sun's energy.

Each detail of the scarab beetle reflects the brand's roots in tradition, while its dynamic posture speaks to the contemporary edge of street fashion.

But there's more to the story than meets the eye. As the scarab beetle basks in the sun's golden glow, it symbolises not just power, but also rebirth and transformation.

Just as the scarab beetle emerges from the depths of the earth to greet the dawn, MIHIRA invites its wearers to embrace their own journey of self-discovery and evolution.

The logo serves as a beacon, drawing in those who seek to embrace the warmth of the sun and the timeless allure of cultural heritage. With MIHIRA, every garment becomes a canvas for self-expression, every design becomes a testament to the enduring power of the sun and the scarab beetle's mystical charm.

Brands Story Emotions :

Cultural Visibility

Fashion Rediscovery

Mystical Charm (simple and premium feel)

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