Free Harvest - Branding & Package Design

The narrative that sits behind your brand is just as important as it's visual identity, it is the driving force behind your brand and it is what keeps you going during the difficult times.For Free-Harvest, we played with the narrative of "Free to Be You, Naturally" - it is often that those who follow a Gluten-Free lifestyle are the "odd ones out", so our concept is built on the idea that one should embrace being the outlier, and that they should be free to live their life, in the way that best supports their health and lifestyle choices.