Ichiban Dorayaki Rebranding

This is a freelance project I worked on. Ichiban Dorayaki is a food & beverage business in Indonesia. They focus on selling Japanese snacks in bazaars or festivals. The initial logo was very detailed. My idea was to give the logo a fresher and simpler look, to make it easier for people to remember.

This is the original logo of Ichiban Dorayaki:

Since they have sold various products, not just dorayaki. They plan to change their brand name to Ichiban Go. There will be 2 design approaches in logo redesign. The first approach was to keep the old identity and do slight enhancement, second would be a total change of the brand visual and naming. Here are some visual explorations that I designed

From several logo exploration, I present 3 design route.