Identifying Problems and Issues: The original 'ECUPP' website had complex navigation, visual clutter, and poor accessibility, leading to low user engagement and conversions. Users struggled to find key content, and the benefits of electric cupping therapy were not clearly communicated.

UI/UX Improvements: I simplified navigation, embraced a minimalist design, and prioritized accessibility with larger fonts and high-contrast colors. The hero section was revamped to clearly highlight the therapy's benefits, and the site was made fully responsive.

Result: The redesign led to better user engagement, longer sessions, lower bounce rates, and higher conversion rates. User feedback praised the improved navigation, design, and accessibility.

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