BYD AusAware Campaign with Slides
In the final semester of my Master’s program at the University of Sydney, I was required to develop an open-topic communication campaign as my capstone project. At that time, BYD had just entered the Australian market, so I seized the opportunity to design a branding strategy for its early market entry in Australia, aiming to increase brand awareness and enhance its reputation.
This project included an elevator pitch, two presentations, and a planbook. All visual materials in the planbook were created by me using existing resources and AI tools.
Campaign Planbook
View the full planbook via BYD AusAware Planbook 2023.
Presentation Slides
Check out the fantastic animated slides on Vimeo.
Supervisor’s Feedback
A fantastic presentation with very professional investigation! Your introduction was entertaining and used engaging visuals well-aligned with your key objectives, clearly establishing the current challenge through easy-to-understand and impactful statistics.
Disclaimer: This project is a conceptual design created as part of an academic capstone project. It is not intended for commercial use. All images, logos, and trademarks used in this project are the property of their respective owners. MECO6935, University of Sydney, 2023 S2.