Sourz - Full Range Redesign

The brief was to create a new Sourz range that moves the brand away from the buzz of the city lights, and transports the consumer to a new and unexpected place.

In response to this I wanted to focus on a more mature audience. I decided to use space as my main influence as it's the most obscure place know to man. My idea take elements from planets in our solar system and develop these into each bottle.

Each bottle uses distinctive traits from each planet to give character. The bottles can then be used on top of lighting to create a truly luminous effect which makes the bottles stand out.

to view the full project click the following link;
here