Make Ai Simple with Adobe

In 2021, I had the distinct privilege of overseeing the production of a video project for the Adobe team, in partnership with the Stoke Group. This project, titled "Make AI Simple with Adobe," allowed me to see the process through from inception to completion.

- Script Development: Collaborated closely with a copywriter to craft a compelling script that effectively communicated the power of Adobe’s AI solutions. The narrative focused on how artificial intelligence can transform customer data into actionable insights, enhancing marketing efforts and customer engagement.

- Storyboarding and Art Direction: Generated detailed storyboards to visualize the script, ensuring a cohesive and engaging storyline. Worked with a graphic designer to craft the visual elements, aligning the art with the script to create a harmonious and visually appealing video.

- Voice Over and Animation: Directed the voice-over talent to bring the script to life, ensuring the delivery matched the intended tone and message. Animated the entire video, focusing on smooth transitions and engaging visuals to effectively convey the script’s key points.

- Editing and Finalization: Edited the music and voice-over to produce a polished final piece. The result was a dynamic and informative video that highlighted Adobe’s AI capabilities, demonstrating how they can boost sales, increase engagement, and optimize marketing strategies.

This project was a testament to the power of collaboration and creative direction, resulting in a video that successfully communicated the benefits of Adobe’s AI solutions in a clear and compelling manner.

CREDITS

Director, Producer, Animator & Editor - Patrick Flaherty

Creative Director | Stoke Group - Brian Barrus

Sr Art Director | Stoke Group - Hannah Davidson

Sr Director | Stoke Group - Sarah Ekins

Sr Writer | Stoke Group - Jaime Hollander

Sales Director | Stoke Group - Debbie Brannelly