indent® logotype design

First indent® brand update in a decade!

Out with the old, in with the new(ish)…

The challenge: to create an authentic & unique logotype for a business that specialises in logotype design & custom typography.

Sounds pretty easy, right? 😅

A bespoke lower-case italic, Didone-inspired piece was crafted to fit the bill; taking a bold side-step from its predecessor — a humanist sans-serif — linking traditional typography with contemporary styling.

Additionally, the indent® secondary colour palette is updated with a warmer blood-orange replacing the cooler blue / purple, as well as a fully custom Grotesk typeface in the works!

Exciting times ahead, watch this space and leave any comments or feedback below.