USPS Pinback Button Postage Stamps

Five years ago we had the amazing honor of creating our first postage stamps for USPS, so it’s with great excitement that we announce a new postage stamp we designed that are out in the world as of their first day of issue - August 15, 2024. We had the pleasure of working again under the talented art direction of Greg Breeding and alongside several of our favorite artists who each created one of the 10 typographic designs in the set. We also had the opportunity to work on the templates for the buttons themselves including their three-dimensional appearance and the actual pin fasteners that appear on the back of the pane of stamps.

Each pinback button in the series is adorned with a single upbeat message, with the DKNG designed stamp exclaiming ‘Kudos!’. For our design we wanted to take a script lettering approach with decorative flourishes to add some pomp and circumstance to the congratulatory message.

The first-day-of-issue event for these Forever stamps took place at the Great American Stamp Show in Hartford, CT on Thursday, August 15, at 11am ET.

If you happen to pickup the new pinback button stamps at your local post office, be sure to tag DKNG! Check out our initial sketch of the Kudos! design below along with images of the stamps themselves.