Shoreland Icecreams Brandboard

Shoreline Icecreams brand board comprises a color palette, typography, and mock-ups from images I have taken from Unsplash, Pexels, and Mr. Mock-up all made up using Adobe Photoshop. Logos were created on Adobe Illustrator, the swirl underline has been traced using the brush tool on Illustrator from a scanned drawing in my sketchbook made to look like the road that follows the waves and the shoreline. I took my ideas from images of Margate, the colours I could see the Dreamland rides and rides on the beach, the lighthouse, ice cream shops, Mr. Whippy icecreams.