Bamboo Coffee

This was a project I had spent the longest time on. It had gone through many redesigns that in the end, led to me simplifying it, and personally, it may have been for the best.

Finding a mock-up idea to put this logo on was a lot easier than I thought. What better fit is there than a coffee cup?

When I first came up with ideas for the logo, it initially involved a panda and maybe having it hold a mug. The concept of it was not bad, but it did seem to be too much like an illustration.

For this logo, there were many attempts at designing it after the sketching process. Initially the logo was going to have bamboo-styled text to fit with the theme, but the client found it to be too detailed and suggested a simpler approach. I ended up scrapping the rough concept ideas overall, as that might fit better for a panda coffee than bamboo.

For this logo, there were many attempts at designing it after the sketching process. Initially the logo was going to have bamboo-styled text to fit with the theme, but the client found it to be too detailed and suggested a simpler approach. I ended up scrapping the rough concept ideas overall, as that might fit better for a panda coffee than bamboo.

Despite going through many re-designs, I believe the final result does a good job at showing that it's a coffee brand. And sometimes it goes to show that simplicity can work a lot better for a logo.