Dirt Cheap

Dirtcheap is a local retail platform specializing in major brand customer returns and excess inventory with daily discounts. The website was initially redesigned to enhance user experience and better showcase the company’s offerings.

The first draft featured a clean and modern layout with improved navigation and clear calls to action. However, after thorough discussions and gaining a deeper understanding of the client’s perspective, we decided to approach the redesign with a fresh perspective. The final result is a site that not only highlights Dirtcheap’s commitment to providing a seamless and rewarding shopping experience but also aligns more closely with the client’s vision.

My redesign process focused on creating an intuitive, user-friendly website by conducting stakeholder interviews and user research to address the needs and challenges of users. This approach ensured the content and layout were optimized to meet the target audience's needs.

Looking for a Live site: Dirt Cheap

View the first draft of the redesigned pages - Click Here