Lalouni The Label - Branding & Packaging
Meet Lalouni, the modest swimwear label that fights labels. Lalouni provides the answer for women whose cultural, style, religion or personal values desire a sensibility embodied in modest swimwear. They aim to prove that women can be covered, beautiful and feel confident no matter what they choose to wear.
The Lalouni brand style is bold, luxurious, sophisticated, colorful, approachable, inclusive, and timeless yet contemporary. We designed a modern, contemporary logotype accompanied by 2 distinct brand marks: a double L mark that will be used for sportswear collection, and a second mark that consists of a stylish, chic palm which would be used to elevate the more sophisticated swimwear or dress collections.
The brand color palette is inspired by the first swimwear collection which comes in soft neutrals, beiges, and brown colors. We also incorporated 2 pastel accent colors to reflect a morrocan, joyful vibe – summer pink and sky blue.
For an extra luxurious touch, the stationery and hangtags are printed in embossed gold/copper hot stamped foil or embroidered in shinny gold/beige/tan sewing thread.
Model Photography by Zwin Films
