Keep the Midlands Beautiful Identity Update

Updated brand identity created during Riggs Partners' 2024 CreateAthon, a 24-hour marathon for local and statewide nonprofits. The refresh/evolution included a symmetrical symbol with a more saturated color palette along with clean, updated typography that emphasizes "The Midlands". During CreateAthon, we created digital ads, outdoor designs, merchandise, collateral and updated web design recommendations.