Introducing Surface Laptop 5

As the UI Production Director for the Microsoft Surface Laptop 5 project, I was entrusted with the creation of all UI animations, infusing life and interactivity into the device's user interface. My responsibilities encompassed:

- Crafting UI Animations: Designed animations that not only enhanced the user interface but also paid meticulous attention to detail, ensuring a polished and refined result.

- Seamless Collaboration: Worked intimately with the design and development teams to grasp the product's UI and core interactions, ensuring that animations were perfectly aligned with the overall design language.

- Brand Consistency: Adhered to Microsoft's brand guidelines while exploring innovative techniques, adding a distinctive touch to the animations.

Our team thrived in a collaborative environment, continually iterating and gathering feedback to perfect the animations. This dynamic process ensured that the animations seamlessly complemented the Surface Laptop 5's aesthetics and elevated the user experience. By honing in on timing, easing, and coherence, I succeeded in delivering animations that encapsulated the elegance and functionality of this state-of-the-art device.

AWARDS

The Motion Awards - Nominee Commercial Single Spot

Bronze Telly Winner People's Telly - Promotional Video

CREDITS

Director - Cisco McCarthy

Producers - Emily Duarte & Ryta Karagodina

Creative Director - Brian Townsend

Executive Creative Director - Markus Weickenmeier

3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore

Storyboard Artist - Alex Alvarado

UI Production Director - Patrick Flaherty

2D Motion Designer - Adam Lubanski