San Remo - Glastonbury Festival Stage Brand Identity
Objective:
Wow, this was a fun project. San Remo is a stage at the iconic Glastonbury Festival. The brand narrative was that the venue was host to beat poets like Allan Ginsberg and Jack Kerouac on their journey south the border to Mexico. The festival directors reached out to Ulysses Design Co to create a brand identity inspired by a Mexican roadside cantina complete with hand painted signage and iconography.
Deliverables:
Logo Family
Type & Colour
Graphics
Collateral
Merch
Brand Guidelines
Research:
For the line up poster we took inspo for hand screen printed lucha libre posters. We love the off kilter type setting and lush gradients of this style of poster. The logotype direction was hand drawn, blocky and packed full of charming imperfections.
Here is a sneak peak at our initial concepts, sketches and moodboard for our brand identity design for a stage at Glastonbury Festival.
Solution:
To recreate the Mexican roadside motel that the Beat poets would have stayed in, we created a custom, hand drawn logotype that felt like it could have been painted on a taqueria wall. We paired this with a family of 4 Mexican inspired hand drawn fonts and used them all together to create an authentic brand identity. To add personality we added hand drawn illustrations that tell the brand narrative. We used all these elements together in a vintage lucha libre inspired poster design to create iconic festival merch and signage.
Results:
The result of this project was an authentic and innovative Mexican brand identity that did not rely on cliche or stereotypical imagery. The San Remo Glastonbury Festival stage was able to stand out and make an impact in a very competitive festival landscape. The drinks menu signage enabled the bar to make record profits and our merch range sold out on site.
