Meet the new Surface Laptop Go 3
As the UI Production Director at Microsoft, I led the creation and animation of the sizzle video for the Surface Laptop Go 3. My responsibilities included:
- UI Design and Animation: Managed all aspects of UI design and animation, ensuring consistency with the product’s messaging.
- Team Collaboration: Worked closely with my team to produce a vibrant and engaging video aimed at capturing the attention of a younger audience.
- Detail Orientation: Maintained meticulous attention to detail throughout the production process to deliver a high-quality, engaging video.
Our collaborative efforts resulted in a fun, compelling video that effectively communicated the product's features and appeal to its target audience.
CREDITS
Director - Cisco McCarthy
Producer - Ryta Karagodina
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
Art Director - Melissa Kim
2D Motion Designer - Toliy Patel
UI Design - CornerPin
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty