Meet the new Surface Laptop Go 3

As the UI Production Director at Microsoft, I led the creation and animation of the sizzle video for the Surface Laptop Go 3. My responsibilities included:

- UI Design and Animation: Managed all aspects of UI design and animation, ensuring consistency with the product’s messaging.

- Team Collaboration: Worked closely with my team to produce a vibrant and engaging video aimed at capturing the attention of a younger audience.

- Detail Orientation: Maintained meticulous attention to detail throughout the production process to deliver a high-quality, engaging video.

Our collaborative efforts resulted in a fun, compelling video that effectively communicated the product's features and appeal to its target audience.

CREDITS

Director - Cisco McCarthy

Producer - Ryta Karagodina

Creative Director - Brian Townsend

Executive Creative Director - Markus Weickenmeier

3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore

Art Director - Melissa Kim

2D Motion Designer - Toliy Patel

UI Design - CornerPin

Storyboard Artist - Alex Alvarado

UI Production Director - Patrick Flaherty