Introducing Copilot+ PCs
As the UI Production Director at Microsoft, I spearheaded the UI production for the Copilot+ PC announcement, highlighting Microsoft's innovative AI capabilities powered by the Qualcomm® Snapdragon X Elite chip. This video is part of a series showcasing Microsoft's AI initiative. My responsibilities included:
- UI Design and Animation: Designed and animated screens that featured key AI-driven experiences such as Recall, Cocreator in Paint, Live Translations, and Microsoft Copilot.
- Team Collaboration: Worked closely with the Art Direction team to ensure a cohesive and engaging visual narrative.
- Detail Orientation: Maintained meticulous attention to detail throughout the production process to deliver a high-quality video.
Our collaborative efforts resulted in a compelling video that effectively highlighted the versatility of the Copilot+ PC across various devices, including Surface Pro, Surface Laptop, and OEM devices from Lenovo, Samsung, Dell, Acer, ASUS, and HP. This project is connected to other videos in a series that my team worked on, including the Surface Pro, Surface Laptop, and Recall introduction videos. Our work illustrates our dedication to pushing the boundaries of AI technology to improve user experiences and drive innovation.
CREDITS
Director - Cisco McCarthy
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina & Justin Sund
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
3D Art Development - Wes Cockx
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel
UI Design - Piper Phan