Meet the new Microsoft Surface Laptop
As the UI Production Director at Microsoft, I directed the UI production for the Surface Laptop announcement, a key element of Microsoft's extensive AI initiative centered on the new Copilot+ PC and its advanced AI chip. My responsibilities included:
- Innovative Screen Design: Crafted and animated screens that showcased the device's cutting-edge AI features, such as Live Translations, Windows Studio Effects, and Recall.
- Cross-Team Synergy: Collaborated intensively with the Art Direction team to create a cohesive and visually engaging narrative.
- Attention to Detail: Ensured every detail was meticulously handled throughout the production process to achieve a high-quality final video.
Our collaborative efforts produced a compelling video that effectively highlighted the AI-driven features of the Copilot+ PC. This project is part of a larger AI initiative connected to the overall Copilot+ PC announcement, the new Surface Pro, and the Recall experience by Microsoft. Our work underscores our dedication to leveraging AI to enhance user experiences and drive technological advancement.
CREDITS
Director - Cisco McCarthy
Art Director - Melissa Kim
Producers - Emily Duarte, Ryta Karagodina & Justin Sund
Creative Director - Brian Townsend
Executive Creative Director - Markus Weickenmeier
3D Motion Designers - Ziye Liu, Danny Yoon, Gap Yossanun, Kyle Moore
3D Art Development - Wes Cockx
Art Design - Phoebe Hsu
Storyboard Artist - Alex Alvarado
UI Production Director - Patrick Flaherty
2D Motion Designer - Toliy Patel
UI Design - Piper Phan