Yardi spice Logo and Label design
Client Overview: Yardi Spice is a vibrant and authentic brand representing the rich, bold flavors of Jamaica through its unique line of spiced juices. These beverages capture the essence of the island, blending traditional Jamaican fruits and vegetables to create a refreshing and invigorating experience.
Project Brief: Yardi Spice approached me to develop a logo and packaging that reflects the brand’s Jamaican heritage, energetic spirit, and natural, flavorful ingredients. The design needed to be eye-catching and convey the product's unique taste, making it stand out on store shelves and appealing to a global audience.
Design Process:
Research and Inspiration:
I explored traditional Jamaican art, culture, and natural landscapes to capture the essence of the island.
Research focused on the vibrant colors, textures, and patterns found in Jamaican culture, as well as the organic forms of Vegetables fruits and spices.
Concept Development:
The idea was to create a design that Represent the Ingredient of Juice with the colors of juices.
The logo and packaging were envisioned to evoke a sense of authenticity, and natural goodness.
Logo Design:
Symbol: The logo features a stylized image of a Jamaican spice.
Typography: The brand name "Yardi Spice" is set in a bold font that reflects the earthy nature of the product.
Color Palette: Bright, lively colors such as deep oranges, sunny yellows, and lush greens were chosen to reflect the tropical ingredients and spices used in the juices. The colors are vibrant but natural, reflecting the freshness and quality of the product.
Packaging Design:
Bottle Shape: The juice bottles were designed with a sleek, simple shape that's easy to hold.
Label Design: The label features the logo prominently at the top, with a pattern of hand drawn ingredient into the background. The middle section displays the ingredient used in the juice.
Materials: The label is printed on textured, eco-friendly paper, emphasizing the natural, organic qualities of the juice. The bottle cap is designed in a simple white to show simplicity.
Additional Details: A small section of the label Nutrition Facts.
Outcome: The resulting logo and packaging design encapsulate the essence of Jamaica, blending vibrant, aesthetics with a modern, premium look. The design effectively communicates the brand’s identity, standing out on shelves and attracting consumers with its bold colors, dynamic shapes, and authentic representation of Jamaican flavors.