Fruit Bit / Smoothie bar / Branding

Fruit Bit / Smoothie bar / Branding

The Fruit Bit brand strives to emphasize its concept of healthy eating by offering fresh and natural drinks without preservatives. The logo, made up of fruit pieces, perfectly conveys the essence of the brand and creates a recognizable image. The smoothie packaging, where each component is separated from each other by a line, reflects the percentage of each ingredient. The thinness of the line indicates a lower content of the ingredient. This allows consumers to easily assess which fruits and vegetables are present in smoothies and in what quantities.

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Design: Yulia Makarchuk

Behance: Yulia Makarchuk

Telegram: @yuliaa_mk

Inst: @yuliaaa.m