Doughnut London

In 1990 Peter Grundy and Tilly Northedge researched and illustrated Doughnut London for Blueprint magazine. Editor Deyan Sudjic traded total creative freedom and center spread of the London edition in return for no fee, he wrote; ‘Peter Grundy and Tilly Northedge took a conscious decision to work on the design of material that would be instructive, informative and educational, rather than focus on the seduction of the consumer by the forces of marketing’.