Lipefi 💸 branding and web app design & development
Hello everyone! 👋
Project overview
Lipefi develops financial products tailored for startups and scale-ups. Their mission is to enhance financial management and optimize cash flow for startups, with offerings like a custom credit card and digital financial tools.
Business goal – acquiring investors
The result of cooperation was a fully functional prototype that effectively showcased the product concept to attract potential investors. The prototype made quite an impression as Lipefi successfully ensured rounds of funding.
The project operated within a small budget, and The Software House team only had a 6-7 week deadline.
The project’s requirements:
➡️ creating a clickable, high-level app prototype of a web app,
➡️ improving Lipefi’s visual identity,
➡️ branding (including a new logotype),
➡️ establishing design system,
➡️ emphasizing best UX practices for a landing page,
➡️ incorporation of both virtual and physical card designs,
➡️ utilizing Optical Character Recognition (OCR).